Capitalizing on business opportunities during Ramadan

RIYADH: The Ramadan season presents a particular opportunity for businesses to thrive, as many consumers turn to products that enhance their experience during the holy month.
Items such as lanterns, dates and traditional fabrics see a significant uptick in sales, reflecting cultural practices and traditions.
Recently, Arab News visited the Al-Magliah market in Riyadh to explore what sells best during Ramadan. The findings highlighted the diverse range of products that cater to the needs of the community during this time.
One of the standout shops was dedicated to undergarments typically worn beneath thobes, along with traditional Saudi outfits such as the bisht and meshlah.
Hamza Sulaiman, a sales representative at the Al-Jaja store, said: “All year round we have bisht sales, but what really rises in Ramadan is the undergarments for thobes.
“Sales of the bisht peak in the last ten days of Ramadan as men prepare for Eid festivities. The yellow bisht is particularly popular, symbolizing celebration, while the white bisht is worn for Eid prayers along with accessories like the agal (the black headband).”
At Fakhamat Al-Irtiqaa, a shop specializing in thobe fabrics, sales representative Ali Saeed noted a remarkable increase in demand.
“During Ramadan, we see over a 90 percent boost in sales compared to other months. Customers prefer Japanese fabric because it is thick and resists wrinkling.
“A bolt of this fabric typically costs between SR550 to SR900 (about $146 to $240). Ramadan is our peak season, attracting both young and older men who are looking to tailor their outfits for Eid.”
Inside a local center, Fahad Jalabiyat showcased traditional Arabian dresses. Sales representative Saffiyah Eissa highlighted the growing popularity of jalabiyat during Ramadan.
“There’s a significant 70 percent increase in demand for jalabiyat as women seek comfortable yet modest attire.
“Our most expensive piece is priced at SR300 (about $80). The makahweer style, originally Emirati, is also trending here in Saudi Arabia, known for its vibrant colors and feminine cuts. As we approach the last ten days of Ramadan, customer turnout increases significantly, boosting our sales.”
The Ramadan season is a lucrative period for businesses in Al-Magliah, driven by cultural traditions and consumer preferences.
From traditional clothing to modern interpretations, the market adapts to meet the demands of its community, ensuring a truly festive atmosphere as families prepare for Eid celebrations.